Pitt Startup Makes Exercising ‘SimpL’

Kunal Gandhi was studying on a recent evening when an unexpected message popped up on his LinkedIn: His startup company was being considered for an award by the NFL Players Association.

“They wanted to learn more about our story and the next day, we talked with them,” said Gandhi, cofounder and CEO of SimpL, a fitness technique tracking app.

Gandhi, neuroscience and computer science major at Pitt, was already a participant in Dallas Cowboys player Jaylon Smith’s Minority Entrepreneurship Institute. Smith interviewed Gandhi on behalf of the NFL Players Association, and later that week, learned he had received the Young Entrepreneur Award, which provides funding and mentorship. The announcement was made during a February pitch competition hosted by Magic Johnson.

“We were super excited and grateful for the recognition,” Gandhi said.

Gandhi has been working on SimpL for the past four years, with the app’s beginnings rooted in his time as a master trainer at the University’s Petersen Events Center, where he said he saw athletes’ techniques putting strain on their bodies, resulting in injuries.

SimpL shows people in real time whether their posture or technique is hindering their training.

Read the full story on Pittwire.